When done properly, online selling through e-commerce could be a great way to avoid the 9 to 5 rat race and get started on your way to financial freedom. But for many people, they find it hard to make sales and generate leads and this could be a result of the poor conversion of their website. The experts in the field of e-commerce know just how important conversion is to making sales and growing their brand.
You will need to implement tactics that make it easy for visitors to your product page to go through the buying process and part with their money. But this is usually not easy for many newbies who don’t know how to implement the right conversion strategy when it comes to e-commerce. While you may have the right product, without the right marketing, you could be lacking when it comes to improving your brand collaborations. This page has all you need to know about starting an e-commerce business the right way today.
- 1 Why Many Sellers Find It Hard to Makes Sales Online
- 2 Ways to Improve Conversion for your E-commerce Brand
Why Many Sellers Find It Hard to Makes Sales Online
It is not that you don’t have the right product or you suffer from bad luck. You could be missing out on some great potentials for your e-commerce brand if you are not set up the right way for success. For some retailers, the problem could be that
- Your website isn’t at all interesting to navigate
- You haven’t identified who your potential buyers are
- Poor website optimization
- Not making your site easy for mobile users
- You have a product that isn’t in demand
- Your product images don’t appear interesting to site visitors
- Your sales copy isn’t interesting to encourage sales
- Poorly defined call to action
- Your buyers have problems with trusting your brand
- High shipping prices could also be a big turn off
- Shoppers have difficulties checking out
- You don’t implement re-targeting and re-marketing strategies
Now that you know some of the reasons why you are finding it hard to make any conversions and sales with your online store, let’s now talk about strategies you can implement when it comes to improving your e-commerce conversion.
Ways to Improve Conversion for your E-commerce Brand
Taking a closer look at your design outlay and site performance is a great way to start when it comes to improving your online business. And for your retail store, you can improve sales and conversion no matter the product you offer by trying some of the tactics below
Use Persuasive Design and Copy
With a great site design, you can be sure that your website will be interesting to be on. Appearance matters a lot in digital marketing and whether you make use of an app or website, you want to make sure that it is interesting to be on. In addition, you want to make use of copies that persuade visitors to become a buyer and returning customers.
Having a great product will be incomplete without a killer sales copy. So you want to make sure that you know how to use the right words that will appeal to your buyers and get them to understand why they need your products. Do well to highlight the benefits and why your visitors can’t do without buying from you. This link https://www.forbes.com/sites/forbescommunicationscouncil/2019/11/25/13-foolproof-copywriting-tricks-to-drive-sales/?sh=45b750992adc has tips on copywriting techniques to achieve the best sales copies for conversion.
Make it Easy to Shop Via Social Media
While you want to introduce social media in your marketing campaigns, you want to make it easy for people to buy from your social media platforms. You can be sure that having a social media account on Facebook and Instagram will help you connect with followers and reach many potential customers.
But without implementing selling techniques that make it easy to showcase and sell your products on your pages will have you losing out on some sales potential. You want to come up with visually appealing images and videos that help showcase your product and do well to make your social media shoppable so you can increase your sales potential.
Makes Use of Sales Funnels
Sales funnels when done right could be the backbone of your e-commerce brand. And if you are just hearing about them for the first time, sales funnels are a specially crafted series of forms, pages, and sales copies that are designed and structured to help make the sales process easy for you and your customers. The funnel approach makes it easy for people to land on your sales page which is the starting point, and the result is the conversion which results in a sale.
Spending money on ads will surely be incomplete without a funnel process that helps make it easy to arrive at the end goal which is to make sales. You can find many resources that talk about how to do sales funnel for ecommerce, and you want to make sure to check them out if you want to succeed with your online store.
Social Proof your Online Store
People trust a brand that others interact with. And you can be sure to make your brand trustworthy by social proofing it. To do this, you can simply add reviews from past clients and buyers who have patronized you and are happy with the product and buying process. Product reviews are a great and easy way to social proof your online store.
You want to make sure that you ask previous shoppers to share their experience buying from you and the satisfaction they got from the product. If you can snag a celebrity endorsement even better, but you want to make sure that you are not paying for reviews as you want to make them as honest as possible.
Implement Re-engagement for Abandoned Cart
There will be instances where you will have shoppers who progress through the shopping stage but abandon the cart just before the payment stage. And while this is entirely normal for all e-commerce brands, you want to introduce marketing strategies that re-engage with customers that abandon their carts. This will help you take advantage of opportunities to reach out to potential customers and make more sales. There are many remarketing tactics you can make use of such as email retargeting, but it will only make sense if you understand why shoppers are abandoning their carts in the first place. This will help you make changes that will reduce how often buyers abandon their carts on your store
There are many other ways you can try to help improve your e-commerce conversion for your brand. Introducing free shipping and giving discounts on some of your products are only but a few not mentioned above that could also help your online store.