Shopify vs. Shopify Plus: What’s Right For Your Printing Business?
Shopify has rapidly acquired a reputation as one of the best eCommerce platforms in the world today, especially for small brands just starting. With the rapid shift to digital commerce during the Coronavirus pandemic, an increasing number of businesses are moving online, with Shopify being their first choice.
Both Shopify and its premium avatar, Shopify Plus, offer multiple benefits for small and medium businesses. But don’t be surprised when we tell you that many large sellers on Shopify also migrated to Shopify Plus in Q2 2020. Shopify is the present and future of eCommerce – that goes without saying!
It doesn’t matter which conjecture your printing business is at; choosing the right service for your printing business is vital. In this article, we illustrate the differences between the two in detail. Without further ado, let us start with the basics:
What is Shopify?
Shopify is an eCommerce platform known for helping small businesses bring their online presence to life with a monthly or yearly subscription. It comes with all the fundamental tools needed to create a professional-looking storefront that is easy to navigate and safe to transact on. This is especially a boon for those printing businesses that don’t have a massive budget to build a storefront from scratch.
The features offered include a fully customizable storefront and blog, the ability to sell on Amazon and Pinterest, integration capability with third-party shipping apps, a Shopify product designer, compatibility with all popular payment gateways, and 24×7 customer support, among other features.
It also offers several courses and guides for new merchants to learn more about eCommerce and scale up their businesses over time.
What is Shopify Plus?
Shopify Plus offers the same central dashboard as Shopify, but with extra functionality and tools to provide enhanced value to your business. The benefits of Shopify Plus include:
a. Unprecedented website bandwidth
If your storefront gets massive spikes in traffic and transactions, don’t worry – Shopify Plus can handle it all without trouble. For instance, if you plan to which is ideal for any sales you may be hosting on an enormous scale.
Shopify Plus guarantees a 99.99% uptime to its merchants, which means that your online printing store will be operational almost all the time. Your customers can use your Shopify product designer, place an order, and make payments with ease.
Shopify Plus allows you to customize your printing storefront as attractively and uniquely as you like while maintaining user-friendliness. Standing out is critical; Shopify completely understands that offers many templates and layouts for you to choose from.
d. Fully hosted and secure platform
All Shopify Plus stores are hosted on dedicated Level 1 PCI DSS (Payment Card Industry Data Security Standard) compliant servers. This offers guaranteed protection to customers using their cards to make purchases online.
e. Robust APIs
The comprehensive APIs and webhooks that Shopify Plus comes with allow you to easily integrate your printing store with essential business tools such as inventory management systems, order management systems, or third-party logistics.
Shopify: best for start-ups and mid-size printing eCommerce stores
If you are entering the world of web-to-print, Shopify is a better choice for you. It has everything you need to get started with selling to people worldwide, including 24×7 support and low transaction fees. It also has a 14-day free trial period so that you can take a call on whether it is right for you without losing any money.
Shopify Plus: Best for high-volume printing eCommerce businesses
Having a growing business requires your website to be easily scalable and to handle large volumes of traffic while maintaining ease of operations at the back end. Shopify Plus allows you to do this without any steep learning curve involved.
If your revenue is growing and you can afford the premium cost of Shopify Plus, this can be exactly what your printing company needs to get to the next level.
Shopify vs. Shopify Plus: an in-depth comparison
Both Shopify and Shopify Plus work the same way, with a similar dashboard and the same core eCommerce features, including a Shopify online designer. However, Shopify Plus allows you to go the extra mile in several ways. Here is an in-depth analysis of both platforms:
a. Design flexibility
Both Shopify and Shopify Plus have nearly 70 themes to choose from, each of which can be customized easily with a bit of coding. However, Shopify Plus lets you additionally modify your checkout page and gives you a dedicated launch manager.
b. Ecommerce features
Apart from the standard set of tools, Shopify Plus comes with a script editor that lets you customize scripts for payment methods and line items. This helps you have control over even the smallest details of your website. It is your Shopify site, after all! You are free to personalize it however you like.
Shopify Plus takes the already impressive analytics dashboard of Shopify to the next level with up-to-date insights from industry-leading analytics firms, Looker, and Glew. If you are a business owner focused on numbers, you can benefit from this feature, and analyse your monthly, quarterly, and annual sales easily.
With Shopify Plus, you get a dedicated merchant success manager to help your site succeed with industry information and personalized coaching as needed. This could include obtaining information about the Shopify product design tool, adding payment getaways, or managing multiple vendors on the storefront.
While Shopify’s plans are cheaper overall, Shopify Plus allows you to get a tailored quote for your business, which means that you pay for exactly what you are using. The value is more commendable.
Ready to get started? Check out our Shopify product designer!
We launched our Shopify online designer after realizing how many Shopify store owners were looking at the possibility of integrating the PrintCommerce design tool within their platform. All they now have to do is install our app on their Shopify admin panel and contact our sales support team for further assistance.
You can also set up the Shopify online designer as per your brand guidelines, thus maintaining consistency in UX and brand identity on the Shopify store.
Here’s a video of this software that will allow you to design:
Final thoughts on Shopify and Shopify Plus
Web-to-print is a rapidly expanding industry with a large customer base that includes both corporates and individuals. Having a flexible and attractive storefront and providing top-notch customer experience and a Shopify product designer is a must for success.
This calls for a reliable eCommerce solution for your printing business. Both Shopify and Shopify Plus allow you to sell physical and digital products with a high degree of flexibility and functionality. Hence, as a brand starting, Shopify is a good option and certainly a cheaper one.
If you are a growing print business looking to expand your scale of operations swiftly, however, Shopify Plus is your best bet. You will benefit greatly from its features.
The excellent scalability and support provided allow you to integrate with the Shopify online designer and external tools and improve the customer experience at all touchpoints, regardless of your transactions’ volume and complexity.
And if you can afford the higher price tag, the benefits you get will more than pay for the investment you make. If you want to learn more, please head to our Shopify demo store. Alternatively, you can email us at [email protected] to connect with a member of our staff at the earliest.
Abhishek Agarwal, CMO of Design’N’Buy comes with a huge experience in Web to print solutions & IT. With a mission to deliver the best and innovate new ideas in w2p he and his team always deliver challenging and exciting results. Delivering the best and with utmost perfection has always been his life’s motto.