Despite the fact that the markets have tumbled due to the spread of the COVID-19 pandemic, the benefits have earned fared well by the game manufacturers. In fact, the lockdown situation brings more profits in the current crisis, as the demand for gaming has reached its power. Given that more people are restrained to their homes, avoiding more public forms of entertainment, games that packed nicely in custom printed game packaging boxes are something that turns out to be the best distraction from this lockdown situation.
The Gamers Today
With restaurants, leisure centers, and other facilities are closed across the world, people are trying to find innovative ways to maintain their social connections, and have some fun despite being stuck in their homes. This fact has benefitted various game manufacturers, both new and already famous ones to offer their games in the branded custom printed game packaging boxes.
Gamers today have been spending more time in virtual worlds and using more internet bandwidth to connect. They understand properly that social distancing is one such need in this pandemic. Thus, for many of them, games act more than just offering a way of connecting with quarantined friends. Instead, they are the best alternative to distract us, whereas the reality of pandemic can be forgotten for a moment.
Even though games aren’t perfect substitutes for meeting up face-to-face, but for those who can and do play them, games offer some relief. Hence, swelling demand for game products has been showing from whole across the world. In fact, there has been a great surge of up to 70 percent in video game usage during peak hours.
Game Industry as a More Convincing Market
For most of the gaming manufacturers, the investment cycle is projected to be increasing in order to develop new games, especially with the fact that there is an arrival of new-fangled generation consoles. Each of the game manufacturers gains the benefits both from their already existing games, and also the new-launched ones.
This situation has made the game industry today to become a more convincing market for the business owners to join. However, with cutthroat competition, those manufacturers realize that they cannot simply be launching or delivering their games and waiting for a high profit.
Custom Game Boxes as One of Marketing Strategies
This is where the swelling in the gaming industry due to the lockdown situation also makes an excellent impact on the packaging industry. As those manufacturers need to convince those gamers to choose their game products, they have collaborated with the packaging companies to showcase their games in the spectacular custom game boxes. They called this action as one of the marketing strategies to win the market competition.
The Impacts on Some Famous Games
One of the games that have reached success these days is sports. This game has kept on growing in fame as a result of COVID-19. Sports leagues around the world have twisted to the segment to find new ways of engaging with fans.
A number of sports matches and competitions are being live online, as broadcasters try to seal hours of planned sports content that were canceled in the rise of the pandemic. Even though sports profits might have declined, but the value of the segment more generally has increased as a result of low-cost marketing during the crisis.
Printed Game Packaging Boxes Represent Game Products and Brands Effectively
Furthermore, the pandemic has prompted the media companies and some famous game brands that there remains an addressable market of highly engaged consumers. For this reason, it depends completely on how a game manufacturer could represent their product and brand effectively. As mentioned above, collaborating with the packaging companies really help those manufacturers to deliver their games in splendid printed game packaging boxes, making the games to be well-presented for the gamers to choose.
Yet, the game manufacturers should also consider the effects their games could make on young gamers. Instead of reaching a high profit, some games such as PUBG got banned in some countries due to the game is considered to give a bad addiction for young gamers.
Thus, even though games can be a great distraction during the lockdown, it doesn’t mean that the game manufacturers should just take this advantage without considering their Corporate Social Responsibility as well. Notwithstanding that the more conscious customers today also pay great attention to their games and would prefer the packaging that will do no harm to the environment. Yes, this COVID-19 pandemic has made people be more aware of the effect of every single action they make to this earth.
In brief, regardless of the swelling profits that still can be earned by the game manufacturers in serving the needs of those gamers, this should not make them be careless and neglect the side effects that might appear. Likewise, with the level of profits that predicted to keep on growing, those game manufacturers will have to be smarter in responding to this situation. Hence, the durable and reliable game packaging boxes can be the best answer in this case.