The recent surge in the sales and installations of solar photovoltaic systems around the world has been nothing short of outstanding. Perhaps, people are beginning to realize the need to become more self-dependent and reduce the poisonous emissions into the atmosphere. Cleaner energy is the future, and solar is just one of them.
However, the solar power industry is yet to reach even half of its true potential, despite the massive switch to PV systems. That means the industry still has a lot of work to do when it comes to advertising and promoting the products to the public. Apart from the boost in sales, the growth of the industry will also provide more jobs as more people choose to install them.
While it sounds easy to sell more of these systems, it is actually not a walk in the park. You may think the clear evidence that solar power is the way to go and there is usually no downside to it should be convincing enough. But some people need more than that to give them the push they need in the right direction.
Steps to Take
Since it is clearly evident that there is a need for sensitization in the sales area, there are a few steps to take towards that goal. One of the first things to do is find out what most people think about the solar power system. See if there are misconceptions or wrong perceptions, and strive to correct them.
Another step is to find out if the cost or proposed benefits are putting them off. Sometimes, there is not enough information about these products. So, it’s best to develop genuine unique selling points and deliver on all the promises.
The next step is to check where they get most of their information, news sources they trust. If they hear about solar PV systems from these sources, they may be more inclined to believe they work. Go that route and use the same news sources to promote the products.
Apart from those sources, look for other channels with a wide reach to get to all the customers within your target range. Use them to advertise and promote the products, using key points to pass the right message. You can check out solargraf.com or similar websites for solar products and installation.
Excellent Tips to Boost Sales of Solar Products
Now that you have a few steps to point you in the right direction, use the following tips to boost sales of products, especially in your business:
● Find Unique Selling Points
Unique selling points distinguish from a pile of many firms doing almost the same thing. If you are a potential customer, imagine the difficulty of finding a suitable firm for your specific needs. Therefore, it is crucial for your business to identify one or more areas where you excel above others.
● Do not Take a Break
When it comes to sealing a deal, it is crucial to follow up on it as closely as possible. If you let too much time pass without reaching out to the potential client, you may lose it. So, call often, send messages and emails, and be persistent without being annoying. It does not pay to frustrate the client while trying to secure the deal.
● Use Testimonials
One of the best marketing strategies is publishing reviews from verified purchases. If you have positive feedback from past clients, consider publishing it on your website, social media handles, and other platforms. Use the reviews as aggressively as possible because people tend to believe them more than the most excellent sales copy.
● Create a Customer-friendly Refund Policy
If you promise to refund money for sales or jobs that are not to the satisfaction of a client, people will trust you more. Sometimes, you may have to pay a considerable sum back, but it will draw the trust of others over time.
● Use Call Ads
Make it seamless for potential clients to call and reach you. Not everyone has the time or patience to navigate your website or ad pages to see all you have to offer. They may be more inclined to make quick calls if they find the numbers. So, make it easy for them.
● Try Remarketing
If you have discount offers or sales, remarketing will draw many customers and bring your brand back to their minds. Make it such that the products are accessible to them, whenever they want and wherever they are.
● Know What People Think
Not everyone is buying into the idea of using solar PV systems. As incredible as it may sound. So, it does nothing for your business if you do not carry out a survey to know their minds and look for ways to educate them on the upsides of your products.
● Be Particular
It is crucial to tailor ads and products to each demographic and region. A client wants to know how the system will impact them and provide long-term benefits. That is not the time to use automated responses or generic terms; personalize it for them. Do it in such a way that it appeals to them because you bring it home. It is not just about the sales; you may be forging a long-term mutually-beneficial relationship. This blog post explains more about personalizing sales.
● Use Ad Extensions
Search engines have features that create ads for businesses and you can take advantage of them. That way, you will get exposure and clicks from potential clients from everywhere.
● Make It Sound Urgent
When people get the sense that something is urgent, they may be more inclined to buy. So, try using phrases such as ‘offer lasts until…’, ‘discounts end…’ and others like them. If someone has been contemplating such products and services, they may quickly make up their mind to invest.
● Locate Similar Target Audiences
If you already have a client base but want more, locate audiences similar to your current clients. They do not have to know each other or even be in the same age group. But they may be willing to invest in your products since they have similar tastes, opinions, and perceptions as your clients.
● Offer Opt-ins
Offering to add visitors to your mailing list, special discount programs, and newsletters may be a way into their hearts. This is especially true if they are looking to buy, and your website has appealing offers.
There are many ways to improve the sale of solar products, and you may already have some tailored to your locality. Most of the ones on the list are time-tested and proven strategies that you can always apply along with specialized steps. They will give you a clear edge in the competitive solar power market.