For many companies, their own website is the number one flagship today. For this reason, it is particularly important that it is a particularly professional and individual website that highlights and sells its own offer or service.
You can have really professional websites created by an agency. Such sites are usually of particularly high quality and individually tailored to the company. However, the agencies can pay for this work well.
Especially small startups with little capital quickly reach their financial limits here. But the good news: there are some ways to save.
But what exactly is important for the website of your own startup and where are there opportunities to maybe save one or two euros?
Creating a website for small businesses
If you don’t want to hire an agency, you can still get a high-quality website.
If you are willing to lend a hand and deal with the matter yourself, you should take a look at so-called website building blocks.
With construction kits it is possible to lend a hand and build your own website page by page without having to program.
Texts, pictures, tables etc. can be inserted here so that they are displayed perfectly and thus also look good. With a website builder you don’t have to be a trained designer. Because thanks to the numerous templates, even a layperson can create a modern and high-quality website for his startup.
A provider for such a kit is hPage.com. If you are unsure, you can first create a free website. If you need more functions, you can upgrade your tariff at any time. This way even financially weak startups can build up their own online presence.
Don’t forget content
It is always important that the message on the company website comes across clearly. Here too, professionalism comes first. However, not only the pure text is very important, the fact that you can be found under certain words on Google plays a role that should not be underestimated for the success of a company.
If you’re good at writing, it’s best to write your own texts. If you’re not very eloquent, you can also hire a professional copywriter. Good copywriters who are familiar with the subject matter are not free, but they are definitely worth the money.
Because good texts convince the readers and thus the potential customers of the product or service. But search engines like Google, Yahoo also love good texts with real added value. Because with such texts the homepage lands on good ranking positions and thus the offer is also found by others.
Keep monthly costs low
The most expensive thing on a website is the web design or creation, as well as images, logo and texts. However, all of these are costs that only arise once.
Also read: 10 Web Design Trends in 2020
Then only the web hosting server costs or the monthly license fees for the modular system are incurred monthly. If you opt for a free construction kit, the costs are particularly very low.