In this technological age, there’s nothing more important for a business than your website. Not only does your website represent your brand, but a professional website will also help with retaining more customers and increasing sales.
If you’re new to the website development process, we’ll provide you with everything you need to know below.
The Website Development Process
When it comes to creating a website, there are a few steps to take note of
1. Project Goals
To start, it’s important to define and document the specific goals that you’d like to achieve with your new website. Some of your website goals could include:
- A launch or rebrand
- Ensuring that there’s a more user-friendly backend along with a more optimised content management process
- Improving SEO and organic traffic
- Increasing lead generation
2. Website Planning
Once you’ve got your goals in place, it’s time to figure out the website planning process which includes functionality requirements, integration requirements, CMS requirements, SEO opportunities and more.
Then, it’s off to design where wireframes are created so you’re able to visualise the overall content structure without any other distractions. Once the wireframe is approved, a UI design is typically created with your brand’s visual identity and colours.
4. Content Creation
While the development phase of your website is in progress, you can also get started on creating your landing page as well as curating other relevant content. Some aspects of content include:
- SEO copywriting that is guided by keyword research and content outlines.
- Long-form content; whether that be SEO blogs, eBooks, whitepapers and more.
- Custom visuals such as videos and engaging photography that can enrich the user’s website experience.
After all of the meticulous planning, you then reach the development stage of the website development process. This process typically consists of two types of development – frontend and backend development.
Backend development – Developers code the website with carefully selected techniques and technologies, and this particular development is largely invisible to end-user and admins. It focuses on technical SEO, security as well as the overall user experience.
6. Quality Assurance
This is a crucial stage of the website development process and consists of quality assurance engineers thoroughly testing the websites to ensure that it is ready for launch. This encompasses all parts of the website experience from design elements to integrations, security, and more.
7. Launch and Maintenance
Once the QA has been done, your website is all set to be launched. With that, it’ll be accessible online. Most businesses also continue to have the agency assist with website maintenance and security monitoring. With maintenance, the agency will also typically help with speed optimisation, bug fixes and more.
Getting started with website development
The website development process does consist of numerous steps, and if you’re pressed with time, you are better off investing on a web development company to ensure that you’ve got a website that’s running seamlessly without any issues.