Whether you’re trying to attract more followers, increase sales, get more customers, increase your traffic or raise brand awareness, Instagram is the platform to be on.
It’s one of the fastest-growing social media platforms with over 1 billion active users every month. On top of that, 90% of Instagram users follow at least one business and 200 million users visit a business profile each day which makes it the perfect place for businesses looking to promote their products and services and connect with their audience.
Whether you’re looking to grow the number of new followers, likes, and comments or improve your hashtag performance of estimated social media reach, you need to look into an efficient Instagram growth strategy that can positively impact your bottom line.
Since the process isn’t as straightforward as it may appear, below we offer useful tips to boost your Instagram growth strategy and thrive.
Prioritize Organic Growth
Many Instagram users, influencers, and businesses believe that buying followers is an efficient way to grow their accounts but if this is what you’re relying on for Instagram growth, then you should probably rethink your approach. Know that when you get followers in such an inorganic manner, you’ll simply inflate your numbers with inactive users, or users that are simply uninterested in your content, as well as fake users, and bots.
Numbers alone will only guarantee fake popularity. The number of followers may grow but sales will not. For this reason, it’s sometimes a good idea to use growth tools. However, before using an Instagram growth tool, keep in mind that not all of them are equally effective.
Although there are many growth agencies out there that vouch to skyrocket your Instagram following, many of them will only bring you fake followers. To help you figure out what a good Instagram growth service should offer, you can read this Path Social review to help you make the best choice when looking for a growth partner.
Use Hashtags the Right Way
If you’ve been using Instagram, you probably already know the importance of using hashtags. If used right, they are an excellent tool you have at your disposal to help reach out to more people and drive more engagement and activity on your posts.
If you want to succeed with your Instagram growth, always make sure to pick relevant hashtags that aren’t too popular, and try to hit the sweet spot so that you can increase visibility. If there are too many images for the hashtag on IG, you will probably fail to get noticed.
Another trick is to post your hashtags in a comment rather than putting them in the image caption because, in this way, it looks better and it isn’t so much about people seeing the hashtags, it’s more about using them to make it possible for people to find your content.
Post High-Quality Images and Vary the Content Format
Posting high-quality pictures and having a consistent color theme in the flow makes your account or business account feel serious and authentic. Stick to a color palette with several shades and edit your images accordingly.
However, an account that only has nice pictures isn’t visible as much as an account that also takes advantage of videos, stories, and live broadcasts. Explore everything that the platform has to offer and use everything from Instagram stories to IGTV. Keeping your content diversified will increase your Instagram reach and you may attract a different audience with each type of content. In turn, this will help you organically grow your Instagram presence.
Posting 1-2 times a day is a good start if you want to start your journey to a more successful account.
Interact With Followers
If you want to grow on Instagram, you must interact with your followers. Like their comments, and if they comment on your pictures, respond to them. This will make you more visible in feeds and search results. Moreover, it will show your audience that you actually care about them.
The reason why it’s important to interact with your followers and vary your content is that Instagram uses an algorithm. This algorithm means that the content that users care about ends up first. By being active and creating relationships with your followers, you’ll end up higher on their feeds.
That’s why it’s crucial to maintain interactions. Feel free to organize a giveaway or hold Q&A sessions on your stories, where your followers can participate and contribute with their ideas or questions.
Conclusion
We hope some of these tips will inspire you to try something new. Remember that success doesn’t happen overnight. Tap into the power of Instagram and do what works best for you, and followers will eventually roll in and grow your account.
