Hire a web design company to improve the UX of your website. User Experience (UX) of Your Website is an important to factor web developing website or mobile apps.
When starting a business, having an online presence is absolutely vitalóand this starts with a website. The visitors that turn up to your site should be provided with a unique UX (User Experience) while navigating through your products and services. If you wish to improve the web design and user experience of your site, you might consider hiring professional services from a reliable web design company to ensure you tock all the right boxes!
UX design is regarded as the process of enhancing the satisfaction on the user’s end by improving the usability, accessibility, and efficiency of user interactions on the site. Good UX helps more visitors to move across the web elements seamlessly, without any issues locating the information or services they are searching for. Moreover, it also helps to give your site improved clarity and intuitiveness while increasing conversions at the same time. If youíre receiving help from a reliable web design company, here are some of the factors they should consider when helping improve the experience of your website for your users!
- Allow Ample White Space:
When it comes to website designing, you have to be careful not to overwhelm your users with visual components. Creating a margin around the siteís content (referred to as negative space) will make the images and texts stand out, while clearly segregating the different sections to help people absorb the information better. Studies show that padding titles (as well as texts) with white spaces can help retain user attention by up to 20 percent. Overall, the adequate spacing will make your site clean, open, and easy to use and navigate for your users.
- Improve Page Loading Speed:
Another important aspect of the UX design for your site is the page loading speed. Visitors are highly impatient and expect fast and easy access to the information they want at all times. It was revealed that around 40 percent of visitors will leave a web page if it takes over three seconds to load properly. Alternatively, web pages that load up within 1-2 seconds are known to have a huge impact on conversion rates, so itís worth investing in professional help to ensure every measure has been taken to decrease your load speed.
- Responsive Design:
In the modern era, smartphones are known to be one of the main portals for incoming web traffic. To accommodate the growing number of smartphone users, you should aim to improve the UX of your site by making it responsive and user-friendly across all devices. Make sure you donít compromise on the quality of your mobile-friendly design and utilize interactive elements to make contact easyólike ìclick to callî features. Mobile optimization could be the key to boosting your conversions!
- Use Bullet Points To Separate Key Information:
When consumers are visiting a website, it is because they are searching for some kind of specific information. Whether that be a list of your services or instructions on how to use your product, there is nothing worse than having to read through endless paragraphs to find the simple piece of information you are looking for. By sorting all the useful and important information on your page into short and concise bull points, you are making it easy for your visitors to find what they need to move forward with a possible conversion.
- Use Original Images:
Many website owners tend to fall into the convenient trap of uploading high-quality standard stock photos to fill their website. While this seems like a foolproof way to add imagery to your site, unfortunately, internet users are starting to catch on to the convenient trend. When a user clicks onto your site a sees copy and pasted stock images, it is likely that they will associate this will untrustworthiness and a lack of originality. By using quality photos of your personal business, employees, and products, you are able to build a connection with your potential clients and increase their overall confidence in your brand.
- Maintain Consistency Across Your Website:
I am sure you have heard it before, but consistency is key. Maintaining a constant aesthetic, tone and design throughout your entire website will make for seamless and enjoyable user experience for your visitor. Many consumers relate a lack of consistency with low quality or untrustworthy brand, which is why it is important to make your users feel comfortable and confident when using your site. That way they build trust with your brand and the services or products you provide.
To ensure youíve accounted for all elements that will improve your UX, itís recommended that you seek out professional help from a web design company. As we always say, the best approach is 80% research and 20% implementation! So you need to know exactly what your audience expects from your business in order to meet their needs!
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