Budding fashion designers are always talking about Instagram and wondering at times how to leverage the power of this versatile social media platform for displaying their innovative and unique collection to potential clients. According to Forbes, with more than one billion active monthly users, Instagram offers tremendous marketing potential. Moreover, it can play a vital role in attracting targeted leads, boosting engagement, driving more traffic, and increasing sales.
Here are some smart tricks for finding more and more fashion clients. Right from the start, you must have a clear understanding of your target audience and possess a sound knowledge of the best things you could do to maximize your overall reach. Fortunately, there are numerous cutting-edge tools on Instagram for making it easy for fashion designers or fashion brands to establish and boost brand awareness, connect and interact with their target audience, and drive more conversions or sales.
Instagram Tips for Attracting Fashion Clients
Flaunt Unabashed Your Design Style on Your Instagram Profile
You must ensure that the Instagrammers visiting your profile can see your distinctive style of work. Just make sure that all the images you are posting are complementing and highlighting your style. You could achieve this by ensuring that all posts follow the same work patterns and consistent color schemes. You may use the same sort of filters for all your photos on Instagram. You may keep on making consistent tweaks, whenever it is necessary to match design changes or for accommodating diverse lines you create over time.
Posting Frequency Is the Key
Experts often recommend posting not more than a couple of times every day. It is because Instagrammers will not bother to show as much interest in each post. However, you need to follow the balancing act at times. If you fail to keep posting consistently, people will stop seeing your posts altogether. Most fashion accounts receive fantastic results, provided they start posting twice to thrice every week. However, it is a good idea to try experimenting with timings and amounts. It is best not to upload multiple posts at a time or simultaneously. It is best to space the posts over a period to get the best outcomes.
Consider Instagram as a Platform for Networking
Besides using Instagram to flaunt your new creations or unique designs and selling your products, you may consider Instagram as a networking platform where people communicate actively with each other. It implies that you can come across other individuals, who could be related to your work like exhibit organizers, journalists, fashion show organizers, or other fashion designers. You could interact with them to get immense benefits. You may enjoy new opportunities that may work wonders for your brand or business.
Start Partnering with Instagram Influencers
Influencers are there everywhere on Instagram. They boast of a few thousand fans and followers. They are always busy creating fabulous posts and gaining thousands of likes, followers, and comments. If you could make Instagram influencers love your product, business, or brand, you could be gaining tremendous attention from new customers. In this context, you may buy 50 real Instagram followers to boost your follower count instantly.
Instill a Spirit of Community
For keeping your fans and followers engaged and ensuring that they will be coming back to your page, again and again, it is a good idea to consider creating a community around the specific brand or your Instagram profile. You may allow them to feel as if they are very much an integral part of everything that happens in your business and life. You could encourage conversations by asking your fans and followers some vital questions. It makes them feel that their views and opinion matter. You may create events and competitions and that will make them happy since they get the feeling that they are actively involved in the activities of your brand. This should go a long way to convince them that they are very much a part of your business or brand. This way, you will soon get a community of like-minded people, your fans, and followers. Your community will be spreading the word and promoting your brand more than you could have done alone.
Focus on Interacting with People and Actively Work Toward Earning Followers
It is not enough to set up your Instagram profile and keep posting regularly. You cannot then relax and assume that people will become your followers. It is not necessary that you will build the profile, and they will follow automatically. You have to devote time and effort to obtain fans and followers. You need to actively interact with people. Start liking posts regularly, following accounts that you think are fascinating, and keep commenting on posts for building interest and gaining followers.
Follow the above secrets to Instagram success. However, keep talking to people on the network. Try experimenting with all your posts. Keep trying out new styles and types of fashion content. Remember that you may go miles if you are bold and adventurous. It could end up making or breaking your fashion brand’s sales via Instagram.