43 What to look for in a Video Editing Software Program for Your Business
As videos take over the digital space around us, we are all forced to adapt to changing times. One of the tools that any video maker cannot work without is an editor. These are software that helps to clip, trim, edit, or correct videos.
Types of Editing Tools.
We can classify these into two types:
An online editor is one that can work through your browser. They are easy to operate, cost very little, and get the job done efficiently. However, they cannot perform many complex tasks (we will discuss later in the article).
A tool like InVideo is a trendy online editor. They have all the simple drag-and-drop features needed to process simple videos in almost no time.
An offline editor has to be downloaded onto the computer and assist in some of the most high-end edits in film-making. These are usually bunky software that takes some time to learn and master.
What to Look For In a Video Editing software.
Let’s take a look at some of the necessary parameters that can determine the ideal tools for you:
The one thing that comes in the way of half-baked editing tools is the restrictions of the format you can edit. The ideal editing tools should allow you to open the videos in any form possible.
This change is because each camera has its own shoot-formats, and you cannot own various software for each of these. This format should include MXF, Sony XASC, MPEG, and much more. This information is usually available on the website of each tool.
Additionally, they should also be able to edit files of various sizes. For example, some tools do not allow you to work on 4K footage. Additionally, if this is a long-term investment, you would also like to have 360 capabilities.
Other dependencies also come from the operating system. Mac and windows are the two most-used OS. So based on your system needs, be sure to consider the right one.
However, if you are using an online editing tool, many of these functions do not play a role. But online tools also do not allow you to edit massive files, thus putting them at a slight disadvantage.
Shortcuts and Add-ons
Value-added from each tool is very different. To understand this, let’s take an example of crome-key edit. This feature is the type of edit used on green-screen shooting. A chroma key replaces the green screen with the desired content.
If you are looking to do high-level edits such as this one, the use of offline editors is a must. They can give you professional-looking videos with a click of a few buttons. Experts recommend reading reviews for such specific tasks when picking the tools.
These tasks can be — object tracking, chroma-key, advanced 360-degree edits, color marching, color gradings, and much more.
Again, if your assignments are as simple as clipping and adding effects to videos, you can use an online editor. For example, InVideo is the online video editor with exceptional features that allows you to apply effects and text-animation from a template.
Budget And Costing
You are making content to make money, but the content itself needs some form of investment to master. It would help if you accounted for these needs when picking an editing tool.
For starters, online editors are free and accessible with a simple login on your web browser. These cost no money and can be the go-to tool for those looking to do simple social media posts.
Many online editors come with a freemium model. The basic features are free, and the advanced tools come at a minimal subscription cost. Based on your demand for content, the online editor is a fruitful investment.
On the other hand, offline tools are much more advanced and come with every feature you need. This tool might come at a one-time cost or an annual membership for cloud-based editors.
You can decide on your budget based on the return on investment from these tools.
Ease Of Use
If you are looking to make videos for a living — there is no way around it. You will have to make the investment in a comprehensive tool and learn to use it. Most offline tools are a little harder to learn but easy to use once mastered.
A variety of these tools also come with learning stages that teach you the editor’s basics when you first open them. Additionally, there are many tutorials online that can help you every step of the way.
The same is valid for online editors. They are simple to use but still take some time to learn. However, online editors have a much slower learning curve when compared to offline.
In this case, tech support does not mean a call center or an email service for help. Some editors offer a whole deal when you sign up for their service. These are things like discussion forums, FAQs, and much more.
When editing, you will often run into roadblocks and these support tools will help you get by them faster. Good tech support also means regular updates and revamps to the software. You can get this information from reading blogs or tracking the previous versions of the app.
Effects and Music
Lastly, your effects rack plays a fundamental significance to sound editing. These are tools like music, transitions, special effects, and much more. You should always opt for one that has these plug and play services included.
Some edit tools, a lot of them online versions, also offer a wide variety of stock footage, images, and free music to work with. All of this reduced your overheads and the time to find each of these entities when needed.
While some tools do not come with many pre-loaded effects, they often use an add-on feature for users to combine later. Study your market need and sign up for the editing tool that fits your scope of work.
You will only pick an editor once in your video making path. It is always a wise choice to find one that checks all the boxes right at the start and acclimate to the one tool rather than making switches every few months.